How to Get Scouted for Fashion Modelling

2 Comments Uncategorized By Melissa

Black and white portrait of a beautiful african american fashion model

Many top supermodels say their big break came from being scouted while out and about.

But what does “being scouted” mean exactly, and how can you get scouted yourself?

What Does “Being Scouted” Mean?

“Being scouted” refers to a modelling agency representative who approaches a person in a normal place not usually associated with modelling – for example, a shopping centre, an airport or a restaurant. One top model claimed to be scouted in a McDonald’s restaurant, while another was spotted in Primark. 

Agency representatives sometimes approach people they believe have modelling potential. It’s quite unusual, but these approached people typically do really well in the industry.

Some models are also “scouted” on social media, in particular Instagram. 

Successful Scouted Models

– Kate Moss

– Gisele Bundchen

– Christy Turlington

– Naomi Campbell

– Karlie Kloss

– Jourdan Dunn

– Christie Brinkley

– Lily Aldridge

How to Be Scouted

There’s no surefire way to be scouted; it relies heavily on luck and being in the right place at the right time. It’s not a good idea to rely solely on being scouted for a successful career in modelling, because it happens so infrequently. 

There are a few things you can do to increase your chances of being scouted. 

Be Out and About

The best way to improve your chances of being scouted are to increase your time in places that scouts may frequent. Unfortunately, this could be anywhere – so you’ll just need to get out there. We do know that most top modelling agencies are usually located in major cities like London or Manchester in the UK, so it’s a safe assumption that agency reps/scouts will also be in these places.

Looking the Part

If you want to be a model, you’ll need to look the part. The “off-duty” model look is very popular now, and it’s a good idea to master it. 


You should try to make sure your hair is clean and tidy whenever you’re out and about. You don’t need to spend lots of time styling it; all top models have mastered the chic top bun and slick ponytail. Know how to style your own hair so you can have it looking presentable wherever you are.

Use dry shampoo to give hair volume and to prevent an oily scalp if you don’t have the time or means to wash it.

Make sure you visit the hairdresser regularly to prevent split ends, and use hair masks to keep hair hydrated and moisturised. 


Models are masters of the no make-up make-up look. Makeup can be used to emphasise your natural beauty and mask anything you’re not as comfortable with. Use a light coverage foundation to give skin a natural, dewy finish. Concealer can be used to cover undereye darkness and blemishes. Mascara is great for lengthening and thickening the lashes, which help to frame the eyes. A bit of brow pencil will also help to frame the face – use a light hand to prevent a heavy, blunt look. Some highlighter will look great on the top of your cheekbones and brow bone. Bronzer can be used to lightly contour while bringing colour back to the face. A final slick of lipgloss or a tinted lip balm will finish the look.

Use your fingers or a wet sponge to help blend everything seamlessly and make everything look natural. 


Models are experts in fashion, so you’ll need to have some key pieces in your own wardrobe that you can wear. That doesn’t mean you need to spend lots of money on designer gear; you just need to have a select few pieces that fit you perfectly. 

There’s plenty of inspiration to be found online. Try searching for “off-duty model style” for more ideas. 


Accessories can make or break an outfit. They’re a great way to make a plain piece look more fashionable. Don’t go overboard – a few key pieces like a gold necklace or sunglasses can give you the extra edge. 

Getting Signed Without Being Scouted

The goal of being scouted is to be signed to a modelling agency. Rather than relying on the luck of being spotted, why not try other ways of being signed?

Apply Online

You can find modelling agencies online, and many of them have their application process on their websites. You’ll need some high-quality photos to apply with, as well as your modelling details and measurements. 

You can apply to as many agencies as you like. If an agency is interested, they’ll get in contact and invite you to an in-person meeting.

If the agency isn’t interested, it’s likely you won’t hear back at all. Don’t be despondent if this happens; agencies receive thousands of applications each week from aspiring models.


Many top models claim to have found their big break after winning a modelling competition. Winnie Harlow found fame after entering America’s Next Top Model – even though she didn’t win. 

Beauty pageants are also a great way to get noticed, though the standards are different from modelling and you make pick up what the modelling industry deems as “bad habits”. Gisele Bundchen is a successful model who found fame after winning a modelling competition. 

Casting Calls

Occasionally, modelling agencies will host open casting calls. These are a great way to get your foot in the door. However competition is fierce and you’ll be up against hundreds, if not thousands of other hopefuls. It’s still worth doing just to experience the process and hopefully make some friends in the fashion industry. 

Social Media

Some models find work by having a good social media presence. Instagram is the best platform for models because it relies purely on photo sharing. Building a good social media following will attract the attention of brands, who will work with models who have influence and a large fanbase. Agencies have also been known to approach models online. 

It’s free to set up an Instagram account. Don’t underestimate how much time and effort it takes to build a good Instagram profile; it’s more difficult than it appears.

You also need to be wary of overusing filters on Instagram. Filters help you to edit photos at the click of a button, but you don’t want to over-use them and present a false representation of your appearance. 


Volunteering is a great way to gain experience, network and build your portfolio.

Are you interested in becoming a model? Click here to register with us!


  1. Philasande on May 1, 2023 at 12:46 pm

    Model here

  2. Jane shaw on October 10, 2023 at 12:33 pm

    My daughter Lola is 14
    Very much would like to model, especially interested in fashion. We live in the south west. I feel that my daughter has a lot of potential. Do not want her talent to be wasted.

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