The Comeback of 90s Fashion

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Fashion aesthetic girl in trendy summer accessories. Bucket hat. Street style. Urban. Vanilla Pastel colours

Fashion always comes back around, and the modelling industry is definitely having a 90s fashion throwback moment. Supermodels are back wearing our 90s favourites and we can see 90s influences on runways around the world, as well as in magazines and on the high street.

It’s been 30 years since the decade started, but these iconic looks are back and seemingly here to stay, at least for the time being. From Clueless-inspired 2-pieces to scrunchies and Dr Martens, 90s style is back with a bang – and most millennials couldn’t be happier!

Here’s a look at our favourite 90s fashion trends.

Platform Shoes

Platform shoes were all the rage back in the 90s, especially for schoolwear. Other chunky boots of the moment included the ever-popular Dr Martens, which were often teamed with a skirt for an edgy yet feminine look.

90s fashion was all about the platform shoe


Cardigans never went out of style, but it’s how we wore them in the 90s that set them apart. Cardigans were done with the single top button done up for a twist on this classic. Alternatively, a plain cardigan could be worn with the iconic slip dress if things got chilly.

Spaghetti Straps

90s fashion was all about the spaghetti strap. Whether on a tank top or dress, spaghetti straps were IN. Strapless bras were often worn to emphasize the slightness of the strap.

Mom Jeans

In case you hadn’t noticed, skinny jeans have been very much replaced with mom jeans. Mom jeans are more forgiving than skinny jeans, with high waistlines and a more relaxed fit.

Low rise jeans are also back in fashion, though these are infamously uncomfortable!


Choker necklaces were very much a thing in 90s fashion. Punk and grunge were popular thanks to the heroin-chic aesthetic of the era, and chokers fit into this nicely.

Claw Clips

Claw clips were THE hair accessory of the moment! This stylish but also handy little contraption made putting hair up a breeze. Not quite a ponytail, not quite a bun!

Bike Shorts

From the gym to the streets, bike shorts are being seen everywhere! Team with an oversized jumper for Princess Diana-chic, or wear with a crop top for summer vibes.

Bucket Hats

Love them or hate them – the bucket hat is back. Perfect for back hair days and for festivals.

Slip Dresses

The aforementioned slip dress is chic, comfortable and oh-so-feminine. Team with sandals for perfect summerwear, or add some heels and a clutch for the evening.


Scrunchies have been back in fashion for a while, but it doesn’t look like they’re going anywhere! This 90s fashion staple was a necessity for school, and a must-have even now as adults. Opt for silk for damage-free luxury style.

Denim Overalls

A high-quality pair of denim overalls will last a lifetime – they always come back into fashion! Team with simple flats and a crop top for summer, or a chunky jumper and boots for the winter.


Tie-dye is an easy do-it-yourself way to personalise your plain white t-shirt. Pair your unique tees with denim shorts for a boho vibe.

Fanny Packs

Once seen on Dad’s the world around, the fanny pack is now a chic festival staple. They come in all shapes, sizes and colours you can think of.

Velour Tracksuit

The Juicy Couture velour tracksuit was the fashionable celebrity and model downtime look of the moment back in the 90s. Super comfortable and ideal for travelling; wear with Ugg boots if you really want to notch up the nostalgia.


Practical and cute, headbands are a must-hair hair accessory. Choose something chunky if you want to replicate the 90s fashion.

Low Rise Jeans

The aforementioned low rise jeans were a huge celebrity/model favourite back in the day, but us mere mortals generally hated them with a passion! They might be a fashionable 90s look, but they are far from comfy…

Inspiring Celebs & Models for 90s Fashion

  • Kate Moss
  • Bella Hadid
  • Jennifer Aniston (in her Friends heyday)
  • Sarah Michelle Gellar in Buffy the Vampire Slayer
  • Cher in Clueless
  • Lisa Bonet
  • Naomi Campbell
  • Kendall Jenner
  • Winona Ryder

Popular Brands in the 90s

  • Tammy Girl
  • Jane Norman (the shopping bags were used to hold PE kits at school!)
  • Morgan
  • Baby G Watches
  • Kickers
  • Timberland
  • Von Dutch
  • Juicy Couture

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